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Notes on digital infrastructure, measurement, and the problems we run into on the business side.
- Oct 16, 2026 · 2 min
Why doesn't a one-time customer come back?
You cannot invite a customer back if you do not know who came and when. The simplest customer record can be as plain as a spreadsheet. - Oct 13, 2026 · 2 min
What does an unanswered review say?
People who read a review read the business's reply too. How to answer a negative review, with a short example. - Oct 10, 2026 · 2 min
Is a translation plugin enough for a tourism business?
The translate button in the corner shows guests the text in their language. But foreign guests search for you in their own language first. - Oct 7, 2026 · 2 min
The problem you name and the problem that costs you money
"We don't have a website" or "our Instagram is weak" is usually true. But the money often leaks from somewhere else. - Oct 4, 2026 · 2 min
The fields most often left empty on your Google profile
Can someone who finds you on the map find what they are looking for? A list to check your Google Business Profile in five minutes.