The problem you name and the problem that costs you money

The first sentence is always similar

When we start talking with a business owner about the digital side of their business, the first thing we hear is usually one of these: "We don't have a website." "Our site is very old." "We can't keep Instagram going."

These are usually true. But the problem that costs the business money is not always inside that sentence.

Money usually leaks from three places

As the conversation goes deeper, the loss tends to show up in one of three places.

The customer who got away. Nobody picks up the phone, an evening message is answered the next day, and by then the customer has gone elsewhere.

The customer nobody recorded. The name, phone number and purchase of the person who came in are not written down anywhere. Every customer is greeted as if for the first time.

The customer nobody called back. A happy customer who came once is never contacted again. Whether they return is left entirely to them.

A new website does not fix any of these on its own. If enquiries from the site still land on the same unanswered phone, the effort leaks from the same place.

Three questions to ask yourself

You do not need technical knowledge to find out which one it is. These three questions are usually enough:

1. How many people called or wrote last month, and how many became customers?
2. Could you find the phone number of a customer who came a year ago?
3. When does a message sent after closing time get an answer?

"I don't know" is also a finding for the first question. In that case the first step is often simply to start counting.

How we handle it

We start with the problem you name, because that is the one that matters to you. But the Digital Status Review does not stop at that heading: it also measures where demand comes from, where it is answered and where it is lost.

The findings are put in order of priority. Sometimes a new website really is at the top of the list; sometimes it is a phone line nobody answers. We work remotely, so a business outside Turkey can start with the same review.