How fast does your site open on a phone?

Measure instead of guessing

Most business owners open their own site on their own phone, over their own Wi-Fi, and decide it is fast. Your visitors usually arrive on mobile data, on the move, often with an older phone. The speed you see may not be the speed they see.

There is no need to guess. Google has a free tool that does the measuring for you.

A five-minute measurement

Go to PageSpeed Insights, enter your site's address and run the analysis. The result comes in two tabs: mobile and desktop. The mobile tab is the one to read first, because that is where most of your visitors come from.

At the top you will see a performance score between 0 and 100. Google splits it into three colours: 90 and above is green, 50 to 89 is orange, below 50 is red.

What to look at below the score

The score is a summary. The useful information sits in the measurements below it, and one of them matters most: Largest Contentful Paint, the time it takes for the largest part of the page to appear. Google treats 2.5 seconds or less as "good".

If your site shows 4 or 6 seconds here, a visitor is looking at a half-built page for that long.

Run the test two or three times. The score moves by a few points between runs. One bad result is not a problem; red every time is.

The most common causes

The report's "Opportunities" section lists fixes in technical language. In plain terms, the three most common causes are photos that were never resized for phones, plugins and scripts that piled up over the years, and slow hosting.

Some of these, like the photos, you can fix yourself. Others depend on how the site was built and need hands-on work.

How we handle it

Every site we build is measured at handover, and the measurement does not stop there. Speed is measured again every month and the result is in your monthly report. If the site slows down, finding out why is our job.

If you are curious about your current site, the Digital Status Review measures performance under real device conditions as one of its eight layers. Speed can be measured from anywhere, and we work remotely, so a business outside Turkey gets the same review.